Grow your audience into donors.

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New from Salem Web Network, Salem Cultivate combines lessons learned from decades of experience in Christian media with the latest in digital fundraising and puts them to work for you.

Raising money is getting harder smarter.

Charitable giving has been stuck at 2% of GDP for 50 years and the number of households giving to religious charities continues to decrease. Donor acquisition no longer produces the results it once did. It is time to rethink donor cultivation and connect with new donors more thoughtfully.

Percentage of Americans who donated to charities in past years

—  Secular charities
—  Religious charities
 

Source: Gallup

Your next donors are already here.

 

Average Donor to Religious Charities
  • 61: Median age
  • 63% are married
  • 45% have a college degree
  • 95% have a religious affiliation
Source: Generosityforlife.org
Average Salem Web Network Visitor
  • 60% of our audience is 55+
  • 62% are married
  • 56% have a college degree
  • 96% attend a place of worship
Source: Salem Web Network's 2018 Annual Survey

Donor cultivation tailored to you

We work with you to take a proven donor acquisition model and apply it to your organization so you have the resources needed to accomplish your mission.

First, we engage the audience and capture email addresses with a free offer.
Next, we send a customized conversion series including multiple opportunities to purchase products or make a donation.
Donations and purchases are followed by appeals to secure a second gift.
We give you the names of each new donor so you can continue the relationship into the future.

Is Salem Cultivate right for your organization?

Contact us to learn more.

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